Both game designers and libraries are grappling with the brand new world of social networks. Both fields are learning how to re-focus the work that they do.
Compare these two quotes:
“The fallacy is to think that social networks are just made up of people. They’re not; social networks consist of people who are connected by a shared object.” (Infovore: Playing Together: What Games Can Learn from Social Software)
"cultural heritage results from EXCHANGE OF IDEAS about objects - it is not located IN them" (slide 53: Open, social and linked: What do current web trends tell us about the future of digital libraries)