Blood on the Stacks

ARGNet:

This year marks the second time that the Trinity University's Coates Library in San Antonio has run Blood on the Stacks, an alternate reality game that helps new students to get familiar with the school's library. According to this entry at the SHU - Blogcause07 blog, 'anecdotally the library and support staff reported feedback from students of feeling more familiar, less alien in the environment, the library was associated with fun and the staff were more approachable.' This appears to be yet another neat way that people are using ARGs to assist in a social environment.