But it appears that I might be in good company with this approach. I smiled to myself as I read this passage from the Introduction to The Human-Centered Design Toolkit (pdf):
The 3 Lenses of Human-Centered Design
Human-Centered Design (HCD) is a process and a set of techniques used to create new solutions for the world. When we say solutions, we mean products, services, environments, organizations, and modes of interaction. The reason this process is called “human-centered” is because it starts with the people we are designing for.
The starting point of the HCD process is to examine the needs, dreams, and behaviors of the people we want to affect with our solutions. We seek to listen to and understand what they want. We call this the Desirability lens. It is the lens through which we view the world through the entire design process.
Once we have identified the universe of what is Desirable, we begin to view our solutions through the lenses of Feasibility and Viability.
The Human-Centered Design Toolkit was developed by design firm IDEO in conjunction with International Development Enterprises (IDE), Heifer International, ICRW, and the Bill & Melinda Gates Foundation and was created to inspire new solutions to difficult challenges within communities of need.
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